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Publications

Discover how insurance publications by The Academy will change the way you do business!
For identifying current trends and getting straight-up information to help meet the challenges of the insurance industry, Academy publications are just the resource you’ve been searching for.
The Academy features books about improving the agency’s sales and marketing efforts, streamlining performance, managing growth, and enhancing service. You’ll also find practical publications about exposures, exclusions, and coverages that belong on the shelves of every practicing insurance professional.
 
 
25 Most Innovative 25 Most Innovative Agents in America
The 25 Most Innovative Agents in America honors agents who made unique contributions to the industry and exhibited a visionary spirit in the performance of their daily work. These individuals set themselves apart as highly productive leaders...
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  LIfe & Benefits Essentials Life & Benefits Essentials
Life & Benefits Essentials is a comprehensive guide that teaches the basics of life insurance and benefits. This guide supplies you with basic knowledge, while it covers a wide breadth of information...
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Agency Disaster Planning Agency Disaster Planning: Get Your Agency Ready!
Develop a new disaster plan or improve an existing one to handle any type of disaster. Read about the 15 personal disaster interview stories of people who endured disasters in their agencies and communities...
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  Managing Human Resources in an Insurance Agency Managing Human Resources in an Insurance Agency
This comprehensive book provides the detailed information to help insurance agencies with managing their HR responsibilities. The author, Jon Persky, CIC, CPA, PHR, has drawn upon his years of teaching and consulting...
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Agency Fee-Based Services Agency Fee-Based Services: How to Provide Insurance and Risk Management Services
Readers can learn from the interview stories how agencies are providing services to increase revenues and attract new accounts. This study offers suggestions from an expert panel...
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  Maximizing Agency Value II: A Guide for Buying, Selling, and Perpetuating Insurance Agencies Maximizing Agency Value II: A Guide for Buying, Selling, and Perpetuating Insurance Agencies
Maximizing Agency Value II is a comprehensive book with over 200 pages of analysis plus a number of tables, checklists, questionnaires, worksheets, letters, tax forms, and agreements...
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CSR Profile CSR Profile: Unique Views of Insurance Customer Service Representatives, Account Managers, and Account Executives
The CSR Profile is the insurance industry's preeminent source for current information on customer service representatives and other service positions..
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  Producer Profile Producer Profile: Compensation, Production, and Responsibilities
The Producer Profile is based on a survey of over 800 P&C producers from independent insurance agencies to determine how producers are performing with respect to compensation, sales production, responsibilities, qualifications, education, and training...
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Decoding Exectuve Liability Decoding Executive Liability Insurance
Decoding Executive Liability Insurance is a guidebook that thoroughly explains the exposure and coverage issues. The book is written by Richard (Dick) Clarke, CIC, CPCU, RPLU, a leading expert...
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  Risk Management Essentials Risk Management Essentials
Risk Management Essentials is a comprehensive guide that discusses the basics of risk management. This guide covers a wide breadth of information to form the fundamental understanding of risk management principles and issues...
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Dynamics of Selling Dynamics of Selling: Audio Series
The Dynamics of Selling Audio Series helps producers to maximize their potential with street-tested sales skills. This audio series is based on the popular three-day Dynamics of Selling program...
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Street Smart Selling Street Smart Selling: Beliefs, Strategies, and Management Ideas of Successful Insurance Professionals
Street Smart Selling helps producers improve their sales results with practical sales tips and strategies. The author, Edwin L. Lamont, CIC, CRM, used his years of experience and know-how to produce a book that presents advanced sales topics...
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Dynamics of Selling: Audio Series Dynamics of Selling: The Diagnostic Appointment (DVD)
Dynamics of Selling: The Diagnostic Appointment (DVD) was designed to help you implement the training you received while attending the Dynamics of Selling program. The DVD is a great sales-meeting and producer coaching tool...
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  The Essentials Package The Essentials Package
The Essentials Series Package—Save $20 when you buy all three! When you need specific and practical information about exposures, exclusions, and coverages, there’s an Academy publication in this series that will give it to you—clearly, definitively, and in the most applicable manner...
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Dynamics Package Dynamics Package
The Dynamics Package—Save $20 when you buy both! When you need practical sales reinforcement or just need to brush up on what you learned in your Dynamics of Selling course, we have the package for you. This package will help you refresh, review, and reinforce your selling skills...
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  The Paperless Agency The Paperless Agency: Transformation through Innovation
The Paperless Agency: Transformation through Innovation helps agencies that are just beginning to embrace imaging technology as well as agencies that are more experienced and technology savvy, with a need to fine tune their agency...
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Growth & Performance Standards Growth & Performance Standards
The Growth & Performance Standards study provides benchmarks for comparing independent agency performance. Independent insurance agency owners use the results to compare their agency's performance against their agency peer group...
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  The Profile Package The Profile Package
The Profile Package—Save $20 when you buy all three! When you need in-depth studies that set the standard for agency productivity, producer compensation and responsibilities, and experienced service professionals, these three volumes belong in every agency...
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Insurance Essentials Handbook Insurance Essentials Handbook
The Insurance Essentials Handbook is a comprehensive guide that teaches the basics of property and casualty insurance. This guide supplies you with basic knowledge, yet it covers a wide breadth of information...
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  Understanding the Wholesale Insurance Market Understanding the Wholesale Insurance Market
This study provides a better understanding of the additional facilities and/or markets available to the retail agent through the wholesale agent or broker. Managing general agents, excess and surplus market, surplus lines broker...
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      Zoom In on Sales Zoom In On Sales: Target Marketing, Prospecting, and Sales Centers
Zoom In On Sales focuses in how agencies are using sales centers. Agency sales centers are a way to generate new business sales by having an organized approach to generate leads for the producers...
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