Materials You Can Use
It's easier than you think to market your agency! Your IIAAR
membership provides you with access to FREE materials to help promote
your agency: the Trusted Choice Freedom Campaign, customizable videos
that you can share on your website and social media, and tons of content
that you can repurpose and use.
The Trusted Choice Freedom
Campaign is a national advertising campaign developed specifically for
Big "I" members. Professionally produced and consumer tested, this
campaign uses humor to highlight the independent agent’s freedom to
offer better choices for consumers through access to multiple insurance
companies. With the Freedom Campaign, Trusted Choice agents can
advertise their added value more prominently to the insurance-buying
public with the theme "Free to Do What's Right for You".
The Freedom Campaign materials are available as part of your IIAAR membership and can be customized for free with your photo or agency logo and contact info. The ads are available in a variety of formats and themes for both personal and commercial lines:
|- Postcard ||- Print ads |
|- Direct mail ||- Outdoor ads |
|- Letters ||- Radio ads |
|- Digital ads ||- Videos (commercials or social media) |
You may be able to get money back for advertising with the Freedom Campaign through the Trusted Choice Marketing Reimbursement Program as well.
Access the Freedom Campaign ads in the Trusted Choice Agent Resource Site. (Email firstname.lastname@example.org if you need a login.)
Trusted Choice offers several marketing videos (including one in Spanish
that can be personalized with your agency's logo at no cost. These
videos are great tools to market your agency in social media and email
campaigns or to share on your agency website. Contact Madeleine Stern
at Trusted Choice to get started.
Click on the images above to access the videos.
Free Design and Marketing Assistance
Bring your agency’s vision to life. Trusted Choice will work with you to
create marketing materials, customized to fit your agency’s unique
message and brand. Trusted Choice offers design refreshes to existing
branding, file conversions, adjustments and resizing and an extensive
library of existing templates that have been professionally produced and
consumer tested that can all be customized for your agency. We can help
you with general marketing inquiries or offer recommendations for your
branding strategy. Contact Madeleine Stern
at Trusted Choice for more information.