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Trusted Choice Advertising

Co-Brand Your Agency

Trusted Choice is the national marketing brand used exclusively by Big "I" members to help consumers understand the value that an independent insurance agent offers: choice, customization and advocacy. Trusted Choice is designed to enhance your agency's branding efforts and advertising, not take the place of it. Co-branding with the nationally recognized Trusted Choice logo positions you as a premier agent and conveys a level of integrity, trust and expertise.


  • Licensed use of the logo and Pledge of Performance
  • Free, customizable advertising materials including digital, radio, TV, social media, print and direct mail
  • Earn money back on your advertising spend through the Trusted Choice Marketing Reimbursement Program
  • Listing on agency locator and qualified referrals via
  • and much more!

Click the buttons below for more information about Trusted Choice:

Marketing Your Agency

Marketing your agency as a Trusted Choice begins with using the logo on your business cards, office sign, website, stationary, marketing materials and more. Co-branding with Trusted Choice ensures your agency receives maximum benefit from the advertising and it's easier than you think to market your agency! Your IIAAR membership provides you with access to FREE materials to help promote your agency: the Trusted Choice Freedom Campaign, customizable videos that you can share on your website and social media, and tons of content that you can repurpose and use.

Marketing Reimbursement Program - get money back

In order to deliver the brand experience to your customers consistent with Trusted Choice®, Trusted Choice® will reimburse a portion of expenses, up to $1,600, incurred in 2014 by Trusted Choice® agencies in co-branding materials such as advertising, business cards, letterhead, envelopes, agency signage and logo-wear; and in creating or updating a digital presence to include the Trusted Choice® logo, link to the Trusted Choice® website and Pledge of Performance. This is not meant to replace your agency’s brand, but to complement it by including the Trusted Choice® logo on these materials.

Get Referrals

IIAAR is working in partnership with to get more insurance buyers to the website and connect them with your agencies. The best part is that because of that partnership, our members can receive an improved profile on at no charge.

Training Opportunities

Agency Nation, powered by, is the independent insurance industry's premier resource for those who want to dominate the marketplace. It provides a unique perspective on the sales, marketing and automation strategies used by top businesses in the industry. Featuring a variety of articles, blogs, podcasts, videos, eBooks and more on sales, marketing, and technology topics, Agency Nation is focused on helping insurance agents grow their business and market themselves in a digital world. Agency Nation University is an on-demand learning platform for insurance professionals who want to get better at the business of marketing insurance. The exclusive Zero to Sales course is a proven step-by-step program that teaches how to win new insurance business online.